This week we interview Anna Zelno, specialist in intercultural competence, Diversity, Equity and Inclusion and global talent. She is CEO of intercultures Spain & LATAM, co-founder of the Academy for Diversity & Innovation, a global learning platform; and president of the 4C Association for Social Innovation. She has been twice president of SIETAR Spain (Society for Intercultural Education, Training and Research) and member of the Board of SIETAR Europe. She leads the ICC Assessment working group at the World Council of Global and Intercultural Competence.
We will discuss the importance of designing and implementing sustainable diversity, equity and inclusion strategies. Diversity, equity and inclusion are increasingly critical to business sustainability and competitiveness. Maintaining workforce engagement or improving employee productivity are key elements of many organisations' human resources strategy. All these concepts put the focus on the main asset of companies: people.
Welcome, Anna. Before we begin, we would like to know more about you and your passion for diversity, equity and inclusion.
Since I was a child I felt different and often had the feeling that I didn't fit in. I was a rebellious child with a strong sense of justice. I went against the tide, I liked to try new things, I was attracted by differences and I went in search of them. I grew up in a village in south-western Poland, at the age of 23 I emigrated to Germany, where I combined work and intercultural communication studies, and after 7 years I moved to Spain. My migration journey taught me about the importance of inclusion and allowed me to experience the potential of diversity. In 2011 I completed a master's degree in talent management which helped me connect my passion for diversity with talent management strategies. Today I co-design diversity, equity and inclusion strategies for both large companies and start-ups. With the intercultures team we support companies all over the world. In the Academy for Diversity and Innovation we have created a learning space for all those who want to become professionals in this sector, which is still a niche market as few consultancies have a more holistic view of diversity and look beyond gender.
Getting straight to the point, what is a diversity, equity and inclusion strategy?
What is corporate sustainability?
Why is it important to align diversity, equity and inclusion with sustainability when designing strategies?
How does it affect the employee's experience and the company's experience?
What are the challenges of diversity, equity and inclusion?
What advice would you give for optimal design and implementation?
Connecting DEI's strategy with the business and sustainability strategy. This also means getting out of the silo of the HR department and connecting with the business, with product development, with marketing and communication, with the internationalisation department. And in multinational companies, connecting with people in other countries responsible for the DEI in order to be aligned at a global level.
We would like to thank Anna Zelno for sharing some of her knowledge with us. To learn more about the importance of designing and implementing sustainable diversity, equity and inclusion strategies, do not hesitate to connect to our next live broadcast on 3 February at 18h on our Youtube channel: https://www.youtube.com/watch?v=1zxlsswQoc4. We will be interviewing Anna Zelno in full to cover all aspects of the importance of designing and implementing sustainable diversity, equity and inclusion strategies.