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Leading smart organizations

This Thursday we interviewed Susana Gómez Foronda, an expert in culture, leadership and talent. Her solid and extensive experience as an entrepreneur, manager, advisor and consultant of recognized prestige positions her as a reference in Cultural Transformation, Organizational Development, Talent Management and Leadership for the development of Teams and Organizations of High Sustainable Performance. Co-Founder and CEO of Smart Culture, a consulting firm whose mission is to align the Culture and People of an Organization with its Business Strategy, creating attractive and high performance work ecosystems. “Smart Organizations” is her latest book published in 2021.

Welcome, Susana. To begin with, we would like you to tell us a little about yourself and your passion for people management.

I consider myself a 21st century thinker who puts her experiences, thoughts and learning at the service of organizations, teams and individuals who want to develop and succeed in what they set out to do. I am absolutely convinced of the need for organizations to transform themselves into high-performance ecosystems where people can make business and personal goals a reality, where people enjoy and develop, where people return home proud every day because they feel they have added value that day.

How would you define a smart organization in a nutshell?

The workplace is increasingly demanding, increasing competitiveness and bureaucracy. Delegation allows managers to reduce their workload with the certainty that vital tasks will continue to be performed.

What is essential to take into account in order to develop a smart organization?

The main thing is to focus on developing an organization that responds affectively to the unresolved challenges of today’s organizational world and achieves sustainable high performance in several ways:

  • Sustainable over time: that is, organizations that achieve the results they set out to achieve on an ongoing and ordinary basis, rather than in an extraordinary and random manner.
  • Sustainable for society: that is, organizations that have a positive impact on the world, providing higher levels of fulfillment to all stakeholders involved.

How do you lead a smart organization?

Based on my experience helping leaders and teams, a leader of an organization will focus on implementing actions to create a motivated, productive and engaged team:

  1. Reducing emotional stress: there are several ways to accomplish this, such as introducing humor into interactions with employees or reducing demand without losing excellence.
  2. Confidence in the face of uncertainty: the last thing a leader can do is to have erratic behavior and continually derail because it aggravates the situation. Working on the 5 fundamental aspects of trust is now more important than ever: Competence, Reliability, Transparency, Common Interest and Vulnerability.
  3. Provide meaning and significance: Talking about purpose is the key for a company, team or individual to successfully overcome this situation. A leader creates a space for reflection so that everyone understands the team’s purpose, its contribution to the organization and its importance.
  4. Develop new capabilities: A good leader knows how to make a collective and individual diagnosis of strengths and areas for improvement in order to combine day-to-day work with a team development program adapted to those identified development needs.

We thank Susana Foronda for taking the time to share her knowledge with us. To learn more about smart organizations, don’t miss our full interview with Susana on December 2 on our YouTube channel.

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