Articles of interest

Staff turnover: 5 keys to reducing it

Staff turnover: 5 keys to reducing it

Essential steps to nurture talent and reduce turnover in your company

Managing the pandemic has a direct impact on talent. This is demonstrated by the study carried out by Smart Culture, which states that 77% of executives plan to leave their company.

"What is going wrong in organisations, what is the reason why people decide to leave a company?

In this article we share an index of initiatives that can help reduce staff turnover.

Defining the "employee persona" or employee type

Attracting talent is the first step in making a good selection and avoiding turnover. Defining the "employee persona" will help streamline the process when it comes to defining the strategy and choosing the most appropriate channels to communicate it.

Also create a transparent branding strategy

"One of the keys is to convey sincerely the personality of the company, what its values are and what the day-to-day life in the department is like".

A good initiative would be if one of the people in the business area could explain the projects that are developed, the technology that is used and what motivates them to get up every morning to start the working day. This will help you to establish the working climate of your company. Do you want to learn more about corporate branding? Check out this article we did on the impact of covid on a company' s branding strategy, you will find an index of what we consider to be the most important things to attract and retain talent.

Offering a close relationship with the applicant

The experience of those applying for a position will also be central to the strategy. Reporting on the status of applications at each stage of the process and providing honest feedback could differentiate the organisation as an employer brand in the marketplace, setting the bar high.

Ensuring objectivity in the selection process

In addition, ensuring that selection is carried out in an objective manner also provides security and interest in people. For example, conducting a competency assessment regardless of age, gender, race or social class could be a first step to ensure objectivity in recruitment. Such initiatives will make candidates feel committed to the company from the start.

Transform area leaders into coaches for their teams.

Creating a culture of continuous evaluation and feedback will be one of the essential pillars to carry out a professional development plan. Here, one of the most interesting aspects will be to train the management of each area to act as a coach for their team. This involves developing the skills of the leader coach, helping to clearly and concisely define people's objectives and drawing up a joint strategy so that they can be achieved. This creates the right climate to reduce staff turnover within a company.

"Annual evaluations alone do not seem to be the most appropriate way to adapt to changes and current needs. Therefore, the best approach is to rely on continuous feedback ".

Choosing the best tools for the development of the team and making them the protagonist of the project.

Providing the employee with the tools to achieve individual development goals will be another key factor in achieving the stated objectives. An example of this would be providing opportunities for real experiences and learning.

To do this, we can involve the individual in different projects and assign training via an LMS platform. Microlearning is a highly personalised form of e-learning that allows learners to acquire the necessary skills at their own pace. It has many benefits, for companies and for the employee. In this article we give an index of how to develop it, and we can also create an internal talent programme, where employees are trainers and ambassadors of the project.

Creating a 360º wellness programme

Wellness programmes are essential to nurture talent and avoid excessive turnover in the workplace. Developing plans that consider the physical, social and emotional aspects of the individual are essential in today's pandemic.

One of the keys to success in these initiatives is to take into account the different generations within the company. In addition, it is necessary to learn to disconnect digitally. To do this, we can make use of artificial intelligence and all-in-one platforms like this one. It will help us to better manage productivity and organisational health.

Stephen Covey, American writer, lecturer and professor, sums up the central idea of this article, reducing staff turnover within companies, very well in the following quote:

"An empowered organisation is one in which people have the knowledge, ability, desire and opportunity to succeed personally in a way that leads to collective organisational success."